Providing a comfortable, fun, and easy-going environment.

Welcome to Central Missouri

When you choose to receive orthodontic treatment, it’s a big decision! At Generic Dental, we are here to make sure that you and your family have a positive orthodontic experience. Our practice has been designed with you in mind: It’s a comfortable, fun, and easy-going environment. We believe that visiting the orthodontist should feel like visiting a friend!

Dr. George Folinson specializes in orthodontics, and offers Invisalign® clear aligners as well as traditional metal braces. Your treatment will be customized to meet your individual needs, which will allow you to achieve the beautiful, healthy, radiant smile you’ve always wanted.

We invite you to visit our Columbia, MO practice for a complimentary orthodontic consultation to start smiling today! We proudly serve patients of all ages throughout Columbia, Jefferson City, and Boone County, MO.

Invisalign®

Imagine a braces treatment that doesn’t use wires or metal brackets, a treatment that is virtually pain free and doesn’t require you to change your current lifestyle. With Invisalign, you can straighten your teeth and experience the benefits of a great smile without having to deal with a mouth full of metal! Invisalign uses a series of clear, removable, comfortable aligners that straighten teeth in less time than traditional braces.

In-Ovation®

Do you need braces, but don’t like the idea of having huge metal brackets and wires on your teeth for such a long time? With In-Ovation braces you now have an alternative to those traditional metal braces you’re dreading! In-Ovation braces are a new, technologically advanced system that gives you a straight, healthy smile faster, and with fewer office visits. In-Ovation braces are smaller and provide greater comfort, using less force than with other braces.

Clarity™

Orthodontic treatment no longer means having a mouth full of unsightly metal wires and brackets. Clarity self-ligating braces are an aesthetic alternative to traditional metal braces. Clarity braces are clear, small in size, and customized to fit your teeth and mouth. Clarity braces are safe and effective, and are a great option for patients of all ages.

Dentofacial Orthopedics

What is dentofacial orthopedics? Many patients wonder what it means when their orthodontist specializes in dentofacial orthopedics. This specialization means that your doctor has training and experience in working with the management of tooth movement (orthodontics) as well as the guidance of facial growth and development (dentofacial orthopedics), which usually occurs during childhood.

Sleep Apnea

Do you get drowsy easily without any explanation? Have you started snoring loudly or waking up breathless in the middle of the night for no reason? If you have any of these symptoms, you may have a condition known as sleep apnea. Sleep apnea affects millions of Americans and can be a serious condition. Sleep apnea can be controlled by working with a sleep specialist who can prescribe safe and effective treatments.

TMJ/TMD Treatments

What is TMJ/TMD and why does it matter to you? Temporomandibular Disorder is a condition where the joints in your jaw become sore and movement is restricted. Millions of Americans suffer from chronic face and neck pains as well as recurring headaches. These can all be signs of a TMD/TMJ condition that may require treatment.

Surgical Orthodontics

Orthodontics is designed to reposition and straighten teeth, but surgical orthodontics may be needed in some cases to correct more severe jaw irregularities. Surgical orthodontics is used to straighten the jaw into alignment, often improving a patient’s ability to chew, speak, and breathe. Braces are often worn in conjunction with orthodontic surgery to make sure the teeth stay in the proper position as well.

Meet The Team

We recognize that all our patients are unique and deserve to receive orthodontic care that reflects their individual needs. Our experienced and talented team is committed to working with you and your family to create a comfortable, stress-free, and rewarding orthodontic experience every time you visit our practice.

We are pleased to welcome you and your family, and we look forward to working with you.

George Folinson

Owner & Doctor

René Davis

Orthodontic

Christin Rivers

Orthodontic Assistant

Charles Etoroma

Orthodontic Assistant

Julia Bellis

Doctor

Brooke Cagle

Orthodontic Assistant

George Folinson

Owner & Doctor

Dr. George Folinson has a passion for creating beautiful smiles. He believes that a healthy, attractive smile has the potential to improve your confidence and quality of life dramatically.

Dr. Folinson is committed to providing our patients with superior orthodontic care using the very latest in technology and medical advances. His goal is to create your perfect smile, with a philosophy that includes having fun in the office and establishing long-lasting friendships with our patients and their families.

Dr. Folinson earned his Bachelor of Science at the University of Somewhere in 1984, and graduated with a Doctorate of Dental Surgery from the University of Elsewhere in 1988. Two years later he received his Master of Science in orthodontics from St. Louis University.

Dr. Folinson is a member of many professional organizations, such as the American Association of Orthodontics (AAO), the American Dental Association (ADA), the Columbia Dental Society, the Central Dental Society, and the Gus Sotiropoulos Study Club. He is also an Invisalign® certified preferred provider and a Diplomate of the American Board of Orthodontics (ABO).

Dr. Folinson enjoys working with all his patients, and watching as each unique smile he treats progresses throughout the entire orthodontic experience.

René Davis

Orthodontic

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Christin Rivers

Orthodontic Assistant

Hey, my name is Christin! In March of 2005 I became an orthodontic assistant for Dr. Folinson at Generic Dental. I enjoy getting to know each of our patients and their families, as well as the hands-on involvement that comes with my position. Watching personalities and smiles change over the course of treatment is very rewarding and can also be challenging at times. As a team we are all very close and enjoy laughing and having fun together and we love to involve our patients in the fun!

I graduated in 2011 with a bachelor’s in business administration and a major in management. I look forward to meeting you!

Charles Etoroma

Orthodontic Assistant

Hi there, I’m Charles. I started working with Drs. Karl and Charles in 1992 and continued working with Dr. Folinson once he bought the practice. I can’t believe it’s been 20 years. Time sure flies when you’re having fun! My first job in dentistry started after I had 2 root canals and my dentist put me to work. Between general dentistry and orthodontics I have worked in the dental field for over 25 years!

Working in orthodontics is fun because of the involvement with the patients, no matter what age. We have quite an assortment of personalities working here, which keeps a lively involvement with our patients and a fun, relaxing atmosphere.

My wife and I live on a farm just outside town. We have five children, some grown and some still at home. There is never a dull moment between them and our seven grandkids, believe me! It seems as if there is always a birthday party at our house!

Julia Bellis

Doctor

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Brooke Cagle

Orthodontic Assistant

Hi! My name is Brooke and I have been working at this practice since 1996. I started working in orthodontics in 1985 and became a certified orthodontic assistant in 1996 then added expanded functions in 1998. My goal is to make you and your family feel at home when visiting our practice and to make your braces experience as comfortable and fun as possible.

I currently live in Tipton, and I have been married to my husband Morty since 1982. We have two children, Sam and Samantha. In my spare time I enjoy reading, bowling, scrapbooking, camping, and playing with my children.

Bridget Dixon

Orthodontic Assistant

Ben Miller

Orthodontic Assistant

Janet Guilherme

Orthodontic Assistant

Warren Wong

Orthodontic Assistant

Andrea Lenston

Patient Account Representative

Janet Gardner

Help Desk

Bridget Dixon

Orthodontic Assistant

I am a certified orthodontic assistant and have worked for Generic Dental since 1981. One of the enjoyments in this job is seeing a patient every four to six weeks while watching him or her change in personality, attitude, appearance and confidence.

My motto: “Clean Teeth are Happy Teeth!” If you come in here with clean and healthy teeth and gums you will make my day brighter. Remember, smiling is a gift to everyone and doesn’t cost anything.

I live in Sompeplace City, my favorite color is purple and I love cats. I also enjoy motorcycles, the St. Louis Cardinals, estate/garage sales and enjoy sunny days!

Ben Miller

Orthodontic Assistant

My name is Ben and I have worked full time in dentistry since 1985. I became a certified dental assistant in 1988 and a certified orthodontic assistant in 1996. In 1999 I completed my expanded functions in orthodontics. In 1987 I started working for Generic Dental as a lab tech. Most likely you won’t see me in the office unless you need a retainer or another application made as I spend most of my days in our lab.

I am originally from Chicago, but reside in Columbia. My wife and I have 3 children. Our oldest son is a U.S. Marine and our other 2 children are currently finishing high school and college.

Janet Guilherme

Orthodontic Assistant

Hey! I recently graduated from dental assisting school and started working for Dr. Folinson in June 2015. Prior to graduation I was a nanny and continue to do so in the evenings and weekends when I am needed.

I am enjoying my career as an orthodontic assistant and look forward to working with all of our patients and their families. I couldn’t have asked for a better team to join! I chose to work in orthodontics because I think it’s a rewarding career that allows me to watch our patients, of all ages, become more confident as their smile progresses during treatment.

While I’m not working here I enjoy traveling, working out, babysitting and watching sporting events. Go Cards!

Warren Wong

Orthodontic Assistant

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Andrea Lenston

Patient Account Representative

Welcome! My name is Andrea, and I have been the patient account representative since 1996. Treatment fees, payment options, insurance benefits, and flex spending are some of the things that I help patients with on a daily basis.

This is a great practice to work with and a great place to have orthodontic treatment! Our doctors and staff are highly dedicated and always work hard to make sure that you and your family have a great orthodontic experience.

I live in Columbia with my husband Tom. We have two grown children and are the proud grandparents of four wonderful grandchildren.

Janet Gardner

Help Desk

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Mason Wilkes

Michelle Damos

Front Desk Help

Mika Stansford

Doctor

Gwen Cisneros

Mason Wilkes

- No Bio -

Michelle Damos

Front Desk Help

- No Bio -

Mika Stansford

Doctor

- No Bio -

Gwen Cisneros

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Customer Satisfaction

See what our customers are saying about Generic Dental

Saundra T.

I would also like to say thank you to all your staff. Generic Dental is both attractive and highly adaptable. Really good. The service was excellent.

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Cele U.

Your company is truly upstanding and is behind its product 100%. I wish I would have thought of it first. Man, this thing is getting better and better as I learn more about it. Generic Dental is the real deal!

Janith C.

Nice work on your Generic Dental. I love Generic Dental. It really saves me time and effort. Generic Dental is exactly what our business has been lacking. I am really satisfied with my Generic Dental.

Lanna U.

Generic Dental has got everything I need. I made back the purchase price in just 48 hours! I love your system. Wow what great service, I love it!

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855.647.4382

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